Cape Dreams News from in and around the Cape
13 November 2023 – Joma Sport, the official technical sponsor of the prestigious Durban International Marathon, has unveiled an exclusive limited-edition Durban International Marathon event shoe, perfectly timed for race day on Sunday, 28 April 2024.
“We are thrilled to announce Joma’s role as the technical sponsor of the Durban International Marathon,” says Roger Noades, Director of Joma South Africa. “This prestigious marathon serves as an ideal platform for Joma to introduce its top-tier running footwear to the KZN running community. Our aim is to provide a tried, tested, and reputable international choice in technical footwear at an incredibly competitive price point, delivering unmatched value to runners of all levels.”
“To add to the excitement, we are proud to introduce the official #WeRunDurban event shoe for the 2024 event, solidifying the Durban International Marathon’s place as one of seven major road runs to offer this distinctive feature, alongside renowned events like the Paris 20k, Ibiza Marathon, Rome Marathon, Porto Marathon (Portugal), Firenze/Florence Marathon and the Madrid Half Marathon,” continues Noades.
“The Joma R-2000 has been carefully chosen as the official footwear for the Durban International Marathon, representing Joma’s most comprehensive, versatile, and comfortable shoe innovation to date. Our objective is to cater to the diverse needs of all runners, ensuring they experience ultimate comfort during their journey.”
“We are proud to join the ranks of esteemed international events such as the Paris 20k, Ibiza Marathon, Rome Marathon, Porto Marathon, Firenze/Florence Marathon and the Madrid Half Marathon by introducing a performance-focused limited edition Joma event shoe,” says Steve Mkasi, Chairman of the Race and Local Organizing Committee for the Durban International Marathon.
“To express our gratitude to our participants, this fashionable yet performance-driven shoe is available for purchase at an exclusive discounted rate when registering for the event online. This partnership not only enhances the overall race experience but also demonstrates our commitment to equipping our runners with top-quality gear, as a token of our appreciation for their support.”
The limited-edition 2024 Durban International Marathon event shoe will retail for R2200.00 in the South African market, but when entering the 2024 event online runners can purchase the shoe at an impressive, discounted rate of R1499.00.
The colour scheme of the Durban International Marathon event shoe draws inspiration from the vibrant tapestry of Durban, a place for exploration, adventure, and serenity. From its pristine beaches to the lush greenery, Durban’s natural beauty serves as the foundation for the design. The cool, tranquil cyan blue seamlessly merges with the invigorating vibrancy of lemon and lime, reflecting the city’s balance of calmness and vitality. The shoe’s design incorporates a motif of shields, symbolizing the rich history and heritage of the province – a land of warriors that now stand at the starting line of one of South Africa’s most prestigious international marathons #WeRunDurban.
The Durban International Marathon offers a unique combination of stunning scenery, cultural experience, well-organized logistics, inclusivity, and a vibrant atmosphere. Whether you’re an avid marathoner and/or 10km athlete or a newcomer to the sport, both races promise to be unforgettable and enriching experiences.
For more information on Joma visit www.jomasport.co.za For more information on the Durban International Marathon visit www.durbanmarathon.co.za
Issued by Newsport Media